KENSIN CO. LTD is pleased to announce a new website, promotional video, and trade show exhibit initiatives in the eleven-month run-up to the July 2021 tenth anniversary of Samurai Animals. The global licensing award-nominated character franchise is a mythical Japanese saga that pits armies of animal samurai against each other in a fight for justice.
Firstly, Kensin has launched a dedicated website www.samuraianimals.jp that showcases the Samurai Animals concept, individual character introductions, e-books and licensing information.
Next, Kensin has created a promotional video that captures the true essence of Samurai Animals. A curated selection of traditional Japanese Sumi-e drawings featuring Samurai Animals characters has been cleverly combined into a rich visual tapestry. The curated soundtrack is the world-famous cantata, “Carmina Burana” featuring the first and last section of the piece, "Fortuna Imperatrix Mundi" and starting with the iconic "O Fortuna". The composition, conducted by Seiji Ozawa, weaves perfectly into the visual elements to express Samurai Animals with vigor and depth.
Finally, Kensin will mark ten years of Samurai Animals by exhibiting at the 10th LICENSING JAPAN-Character & Brand Licensing Trade Show taking place from 21st to 23rd October at Tokyo Big Sight. The Samurai Animals website and promotional video will form key features of the booth. A range of Samurai Animals merchandise will be showcased. Product to date includes digital books, jewelry, apparel, laser figure crystal stands, mobile phone accessories, wall panels and craft beer. Samurai Animals is a past finalist at the prestigious LIMA (currently Licensing International) International Licensing Awards in the Character or Toy Brand Program category.
Yutaro Sakakibara, Founder and President, Kensin, said, “As Samurai Animals approaches its tenth anniversary, I am excited for the opportunities that lie ahead for the brand. We want to continue building the brand awareness all around the world and I am confident the new website and promotional video will help audiences to understand the world view and vitality ofSamurai Animals and its possibilities. I am also optimistic that this new visualization will help realize my long-term goal of a Samurai Animals movie.”