Kellogg has collaborated with Crayola to create a breakfast cereal.
The Kellogg’s Crayola Jazzberry Cereal includes crunchy orange, yellow, green, blue, pink, and purple puffs, covered in multicolored specks and with a berry flavor.
Erin Storm, Senior Marketing Director, Kellogg All Family Cereal, said, “For generations, Crayola has sparked imagination through color, now we’re bringing that imagination to the breakfast table. Whether it’s coloring the cereal box designs or unlocking more fun in Crayola’s Scribble Scrubbie Pets App, our new Kellogg’s Crayola Jazzberry Cereal inspires creative wonder at breakfast and beyond.”
The new, limited-edition cereal is available in a 7.2-ounce box and an 11.6-ounce box.
April Heeren, General Manager, Domestic Licensing, Crayola, added, “At Crayola, we believe creativity is an important part of every child’s daily routine. We are delighted to be partnered again with Kellogg, making the most important meal of the day deliciously colorful!”