Kareem Abdul-Jabbar has tied up with Bruce Lee. The partnership is done in collaboration with Iconomy.
Deborah Morales, Chief Executive Officer of Iconomy, said, “Iconomy, LLC is launching a ground-breaking partnership between Kareem Abdul-Jabbar and Bruce Lee Family Company. A collaboration of this caliber, fusing sports, culture, and leadership, embodies the Iconomy mission of helping icons go from success to significance, and will open the door to more impactful partnerships.”
The partnership between these two iconic athletes and advocates for social justice kicked off with the release of a limited-edition t-shirt commemorating Bruce Lee’s 80th birthday.
Abdul-Jabbar stated, “We had an unlikely friendship - a 7’2” basketball player and a 5’8” martial artist - but we had a shared interest in music, the arts, philosophy, and improving the lives of people who looked like us. We believe that tackling systemic racism starts with making a friend who doesn’t look like you and creating empathy for others. That’s what we’re hoping to promote with our social justice champion/social justice warrior efforts.”
Shannon Lee, Bruce’s Daughter, added, “My father made martial arts an international phenomenon and made millions of friends who didn’t look like him along the way. This partnership is a tribute to his legacy and the inspiration he, and Kareem, continue to be when it comes to uniting our global community.”