Jaipur Rugs, one of India’s largest manufacturers of hand-knotted rugs, unveils its new collection ‘Archetype’ in collaboration with Abin Chaudhuri.
The new collection is an amalgamation of Jaipur Rugs’ decades of craftsmanship with Abin Chaudhuri’s vision and design aesthetic drawing inspiration from architecture in different epochs i.e., Ancient, Vintage, Modern, Brutalist, and Contemporary.
Derived from the Greek word ‘arkhetupon’, meaning something molded first as a model, Archetype presents the fundamental principles of architecture through simple forms, colors, and shapes on rugs. Addressing variations of the human personality through architectural philosophies, from ancient to contemporary, each design is driven to inspire, seamlessly introducing creative energy in spaces. Archetype embodies the soul of architecture through elemental forms made by hand.
Jaipur Rugs is a story of empowered artisans, with a close-knit community of more than 40,000 spread across 600 villages in India. These artisans have gone through rigorous training to uphold the quality standards promised with every rug and system in place for choice of material sourcing, timely delivery, and sustainable production.
Speaking on the collection, Yogesh Chaudhary commented, “With every new collection we aim to collaborate with people who can showcase the ancestral art of rug making with a new vision. We seek to deliver a creative combination of age-old art and modern interpretation. With Archetype, Abin has highlighted various facets of human personality through architectural philosophies. With his graphical visual interpretation of architectural eras, he has helped us add some great designs to our product offering. His rugs have a fresh take on architectural tents that will work beautifully in all kinds of homes and settings. His eclectic designs and style concepts will add depth, dimension, and perspective into a customer’s space.”
Abin Chaudhuri, founder, Abin Design Studio, stated, “Archetype embodies the soul of architecture through elemental forms made by hand. It presents the fundamental principles of architecture through simple forms, colors, and shapes on rugs. It celebrates the idea that in every magnificent creation of man lies a concept that is simple, primitive, and driven by collective evolution. To me, carpets are like artwork, knitted pieces of art lying on the floor. They enrich the space by adding value as it is fine-tuned in the design stage to artistically fit these new world interiors while also reflecting on the heritage. Each design in the collection is driven to inspire, seamlessly introducing creative energy in spaces.”