August 30, 2013

Indian Idol Junior App now on Windows phone

Multi Screen Media (MSM) launched the Indian Idol Junior App on the Windows Phone App Store, and it offers a range of games and allied features, and can be downloaded free of cost on any Windows phone.As a result, nearly two-third of the total votes cast for this popular TV show have been via this application, and ...

By Shipra

Multi Screen Media (MSM) launched the Indian Idol Junior App on the Windows Phone App Store, and it offers a range of games and allied features, and can be downloaded free of cost on any Windows phone.

As a result, nearly two-third of the total votes cast for this popular TV show have been via this application, and it also allows mobile users to easily ask the judges of this show questions, as well as receive answers from both contestants and judges.

In addition, users also have the opportunity to create their own Indian Idol Avataar, a customised virtual identity and relive the experience of this show. Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital / Syndication, Sony Entertainment Network, said, “The key purpose of launching this app was to reach out and effectively engage with our fast growing fan base via the Windows Phone Platform.”

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