September 22, 2014

Improved outlook for 2014: LIMA

The global industry body Licensing Industry Merchandisers' Association (LIMA) highlighted that 81 per cent of respondents in a recent global survey expect their business to grow this year. In addition, 73 per cent of participants also expect an expansion in licensing activities outside their home country.The res...

By Licence India Bureau

The global industry body Licensing Industry Merchandisers’ Association (LIMA) highlighted that 81 per cent of respondents in a recent global survey expect their business to grow this year. In addition, 73 per cent of participants also expect an expansion in licensing activities outside their home country.

The respondents in this survey included licensors, licensees and agents, and nearly three-fifth of them was from the US.

 

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