Muhammad Ali Enterprises LLC, (MAE) which controls all licensing rights for legendary boxer Muhammad Ali, has recently announced the selection of IMG Licensing for licensing in the consumer products’ space. IMG Licensing is a division of global sports, fashion and media company- IMG Worldwide.
The 1960 Olympic Gold Medalist and three-time world champion boxer dominated the sport over two decades to become an iconic humanitarian figure. As per the terms of the multi-year agreement, IMG Licensing will exclusively represent the brand in Europe and Asia, combining its extensive knowledge of the boxer’s life with its global capabilities in product licensing, providing opportunities to extend the brand to new consumer touch points.
IMG Licensing is expected to explore opportunities in both traditional sports licensing categories like memorabilia and apparel, as well as new business areas that capture and leverage the showman and very essence of Muhammad Ali.