The All India Football Federation (AIFF) – the governing body for football/soccer in India has recently announced that IMG Reliance has acquired all the commercial rights to football in India. The 15-year term of the agreement implies IMG Reliance, the joint venture between IMG Worldwide and Reliance Industries, in cooperation with the AIFF, radically restructuring, overhauling, improving, popularizing and promoting the game of football throughout India. The agreement grants IMG Reliance – all commercial rights to football across all football properties controlled by AIFF including (not limited to) the national teams and all current and future professional leagues. The rights would be including media rights, sponsorship and advertising rights, licensing and merchandising rights, franchise rights, new league rights and any other commercial rights attached to any of these properties.
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