Mattel has teamed up with the High Street fashion retailer Zara to launch a new collection of Hot Wheels inspired clothing. The new launch is an extension of a partnership that has already seen the firm release apparel featuring Mattel’s popular Barbie and Monster High brands. Available worldwide, the Hot Wheels collection features cars and retro graphics, designed to communicate the personality of the brand. To engage with boys and advocates of the brand, the partnership will be supported through a multi-platform programme to help create noise across Hot Wheels social media channels.
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