Honda Motorcycle and Scooter India (HMSI) has joined forces with animated kids character Chhota Bheem to inaugurate its Road Safety awareness drive at Kidzania, Delhi NCR. Commenting on this development, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India, said, “Chhota Bheem is a role model for not just kids but the entire family. With the unique Road Safety with Chhota Bheem awareness drive, Honda is making families in NCR learn the importance of road safety to become disciplined and safe road users." "At the core of our drive are children, whose role as influencers in their family is often underestimated. This drive is a huge platform for us to connect, inculcate road safety measures and promote good riding habits amongst families,” he added. Through dance, music and masti Chhota Bheem and his best buddy Chutki urged families to follow healthy road safety habits such as – importance of zebra crossing, meaning of different road signs, abiding traffic rules, importance of protective gear and wearing ISI certified helmets while riding a two-wheeler.
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