H&M has tied up with Colombian designer Johanna Ortiz for an exclusive 19-piece collection. This collaboration marks yet another limited-edition, exclusive collaboration between H&M and a brand/designer in the luxury space.
Maria Östblom, Head, womenswear design, H&M, said, “Johanna Ortiz has a gift for creating confident, colorful designs that make you want to dance. This collection is both a celebration of Colombia's creative history and craftsmanship and an opportunity to bring Johanna's signature feminine styles to our customers. The reaction to the pre-drop was very positive, and now the wait is over, we can't wait to see how our customers will style this exciting collection.”
Earlier, the fashion retailer collaborated with Roberto Cavalli, Jimmy Choo, Balmain, Versace, Stella McCartney, Lanvin and Karl Lagerfeld, among others. Ortiz is the latest designer to join H&M.
Ortiz stated, “The imprint of Colombia, the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset, can be felt in every Johanna Ortiz design.”
“I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe. I hope customers wear the pieces barefoot and with a beautiful flower in their hair,” she added.