H&M has partnered with Simone Rocha for a collection of women's, men's, and children's apparel for spring and summer.
This agreement marks Rocha's first time releasing childrenswear and menswear. This is also the first time that the retailer has partnered with an Irish designer.
H&M X Simone Rocha line will include a collection with bubble silhouettes, romantic prints, traditional plaid, silky hair ribbons, and pearls.
Simone Rocha and H&M have worked together to ensure sustainability efforts, sourcing organic cotton recycled polyester and compostable yarn.