Hello Kitty’s parent company Sanrio has joined forces with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man.
Commenting on the association, Eric Hartness, vice president, marketing, Bandai Namco Entertainment America said, “Hello Kitty and Pac-Man have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best friends.”
“We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the ‘Pac-Man’ app as they chomp dots, weave through corners and avoid colorful ghosts,” he added.
The new partnership kicked off at San Diego Comic-Con 2017 with a limited edition merchandise collection that blends the pixelated Pac-Man look with the iconography of Hello Kitty. The collection includes T-shirts, caps, socks, tote bags, pins and a collectible figure set.
Additionally, the collaboration includes a Hello Kitty-themed update to the Pac-Man app that include in-game integrations, themed levels, customized icons and customized ghosts. The updates, which will be available through August 19, can be downloaded for free as well on Google Play and the Apple App Store.