October 8, 2018

Head Sports extends into fragrance segment with Kredo Beauty

American-Dutch sports and clothing company HEAD Sports GmbH has inked pact with Kredo Beauty, to launch the HEAD Fragrances in India.“We are delighted to collaborate with Kredo Beauty Private Ltd in the field of Toiletries in India. The long-lasting experience they bring into this from various International and...

By Shipra

American-Dutch sports and clothing company HEAD Sports GmbH has inked pact with Kredo Beauty, to launch the HEAD Fragrances in India.

“We are delighted to collaborate with Kredo Beauty Private Ltd in the field of Toiletries in India. The long-lasting experience they bring into this from various International and Luxury brand launches into the Indian Market have convinced us to join forces with Kredo Beauty,” said Giuseppe Faranna, VP Division Manager Licensing at HEAD Sport GmbH.

“We believe that the products are hitting the taste of the Indian Market and that soon HEAD Toiletries will be a piece-of-choice for people which are looking for a sports-inspired lifestyle toiletry product. We are excited and curious to learn more about this market and Kredo will help us to conquer it.”

HEAD along with Kredo Group, has created 10 different fragrances in accordance with the needs of the Indian market. The new line will include Eau de Toilette and Perfumed Body Spray for men and women.

“We are extremely excited and confident that we will win the consumers’ hearts and loyalty with these new HEAD fragrances in India and it is a great honour to associate with HEAD Sport GmbH for their Iconic brand”, said Biju Antony, CEO of Kredo Beauty.

The partnership was facilitated by LicenseWorks, the leading corporate brand licensing agency based in India, on behalf of Kredo. Rishabh Singla, Managing Partner at LicenseWorks added, “HEAD is an iconic sports brand that consumers know and trust. This license brings together a powerhouse brand with a strong team of beauty retail experts. It’s truly a win-win for both sides.”

The products will be available with all major eCommerce websites, department stores, supermarkets & Hyper market stores, health & Beauty stores and pharmacy chains across India market from September onwards.

 

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