Zynga Inc, a global leader in interactive entertainment, announced that winter holiday celebrations are rolling out in its recently released mobile game Harry Potter: Puzzles & Spells. Officially licensed from Warner Bros. Games and published under the Portkey Games label, players of the game will be treated to a series of seasonal festivities throughout December, ranging from special limited-time collection events to a host of holiday decor and surprises.
In the game, players can collect cards to complete the new, limited-time ‘Christmas in the Wizarding World’ album to earn a mythical Unicorn as their companion magical creature. Later in the month, holiday decor and weather will turn Hogwarts into a wintry, wizarding wonderland as players encounter falling snowflakes on their game board that can be collected to earn rewards. Bringing a bang to the festivities, brightly colored ‘Wizard Cracker’ boosts will drop into the puzzles unexpectedly, giving players the gift of an extra gem-clearing blast as they complete puzzles in this magical Match-3 game.
Bringing style to the season, international artist and known Harry Potter fan Zayn Malik has worked closely with the Zynga team to create new customization elements for the magical Match-3 title.
To replicate more life-like features for his avatar in Harry Potter: Puzzles & Spells, Zayn worked to create new eyebrow, earring, beard, and eye customizations that will be available in-game to all players in the new year.
Zayn Malik said, “I really enjoyed working with the Zynga team coming up with new elements to the avatar creator. I feel like seeing the animated version of myself in the game made it way more fun and with these new customizations that are coming soon, all players will have the opportunity to feel more connected to the game and make their character look more like themselves!”
Yaron Leyvand, Senior Vice President of Games at Zynga, stated, “As any fan of the Harry Potter books and films knows, Christmas at Hogwarts is a very special time. For the first winter holiday for Harry Potter: Puzzles & Spells, we wanted to treat players to a range of new content and seasonal rewards, released throughout December. We’re excited to celebrate the season with players and also have many more magical Match-3 events and activities in store for next year.”