Footwear company Ground Up is putting a new twist on character footwear. In collaboration with Disney, Ground Up just dropped a capsule collection of casual shoes to celebrate Disney’s new live-action film Cruella coming to theaters and Disney + premier access on May 28th.
Inspired by 70’s London glamour, this Saks Fifth Avenue exclusive collection is the perfect merriment of fashion, femininity, and fandom with an edge. The devilishly stylish shoes tap into the latest trends including the use of mixed materials such as plaids, perforation, and chambrays; patchwork, and all overprints. The collection was designed for fans to express their fashion identity just like one of our favorite Disney Villains.
The 5-piece collection is available in children’s sizing. Ground Up is ecstatic to collaborate on a collection celebrating Disney’s Cruella, Disney’s most fashionable villain, exclusive to one of the world’s most fashionable retailers, Saks Fifth Avenue. The collection is available both digitally online as well as in select Saks locations.
Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast. The brand inspires everyone to express their authentic selves and their fandom in creative ways through brand partnerships.