GQ India, Raymond partner to launch 'Co-Lab'

The collaboration will include cutting-edge design, content and new-age fashion appealing to men across India.

Leading men’s lifestyle media brand GQ India and leading men’s fashion brand Raymond have come together for a ground-breaking partnership called Raymond x GQ ‘Co-Lab’. The collaboration will include cutting-edge design, content and new-age fashion appealing to men across India.

From buzzy events at flagship stores, influencer engagement, interactive masterclasses in key retail environments and a glitzy tentpole fashion showcase, this will be the country’s most powerful menswear statement.

The Raymond x GQ Co-Lab will tap into growing style transformation of Indian men with a yearlong series of interactive masterclasses across New Delhi, Bengaluru, Kolkata and Hyderabad. A prominent influencer and GQ stylist will take on each city to break down the hottest trends and elevate your suiting game.

GQ will be creating a set of video series called ‘Style Squad’ which will feature cutting edge influencers and rule-breakers who will reveal what it means to be on top of the game.

GQ India, Raymond partner to launch ‘Co-Lab’

Alex Kuruvilla, Managing Director at Condé Nast India, said, “This initiative will set the country’s sartorial gold standard and reflect the growing arsenal of best-dressed men in India.”

Che Kurrien, Editor-in-Chief, GQ India, added, “This ambitious collaboration between two iconic brands, brimming with motivation and disruption, will fuel the next chapter of men’s fashion in India.”

Gautam Hari Singhania, Chairman & Managing Director, Raymond, stated, “It gives me immense pleasure to announce our strategic collaboration with GQ. With men’s fashion gaining unparalleled prominence, a collaboration between Raymond and GQ is set to bring out the finest menswear in our country. As stalwarts in the space of men’s fashion, the two leading brands join hands to reach out to a discerning audience that is becoming more fashion-conscious. Gentlemen today aspire to look their very best every day, and we, through this association, envision to lead the way towards an elegant and charismatic wardrobe.”

Sanjay Bhel, Chief Executive Officer of Lifestyle Business at Raymond, said, “Raymond’s collaboration with GQ is a significant milestone in the journey of fashion in India. The coming together of two leading brands that live and breathe style will bring out the best menswear in the country and revolutionise the world of fashion.”