Genius Brands signs Mattel’s Fisher-Price as master toy licensee for Rainbow Rangers

February 10, 2017 | 11:22 am


Genius Brands has inked pact with Mattel’s subsidiary Fisher-Price for the company’s all-new original CGI-animated preschool series, Rainbow Rangers.

As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls/figures, playsets, plush, vehicles, technology and interactive toys, musical toys, role play and much more.

Currently in development on season one and two with broadcasters yet to be announced, the series features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney’s Lion King, Shane Morris, who co-wrote Disney’s Frozen, along with his partner Tim Mansfield and New York Times Bestselling author and Emmy-Award nominated writer Elise Allen (Dinosaur Train, Lion Guard) who is serving as head writer and co-creator.

Rainbow Rangers is an empowering and behind-the-curtain peek at the real lives of superheroes — Earth’s First Responders.

The Rainbow Rangers — seven girls, each with her own wildly unique personality and powers — live a rainbow’s ride away in Kaleidoscopia. But whenever there’s trouble for the people, animals, or natural wonders of the Earth, the Rangers zoom into action and ride a rainbow across the sky to save the day!

“With the tremendous and proven creative talent we have behind the production of Rainbow Rangers, we are committed to partnering with best-in-class licensing and retail partners who understand our inspiration for the brand,” commented Andy Heyward, Chairman & CEO, Genius Brands.

“We could not have asked for a better partner than Fisher-Price, whose pedigree speaks for itself, to fulfill our vision with the development of a unique and robust toy program for worldwide retail distribution,” added Heyward.

Commenting on the agreement, Susie Lecker, EVP & Chief Brand Officer, Mattel’s Toy Box said, “Bringing Rainbow Rangers to life though engaging product allows us to address the opportunity in the preschool toy aisle for a girl targeted, heroic, action focused line.”