Gap, the US-based casual lifestyle brand, and multinational retailer Walmart have announced a strategic partnership to launch Gap Home, a new brand of home essentials exclusive to Walmart.
Gap is the first fashion retailer to partner with Walmart in the home space, delivering a multi-year partnership to offer timeless American style for modern living.
With this launch, the iconic brands have come together to bring Walmart’s scale and Gap’s brand heritage to life through signature style in a new product category for the first time, encouraging customers to shop for quality designs and timeless home essentials for their everyday lives.
Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations, and cultures. The launch collection is made with the planet in mind and features quality materials like denim and chambray with unique finishes at a price point that is accessible to all customers. The Gap Home collection includes items made with organic cotton and recycled materials.
Available to shop exclusively at Walmart, the Gap Home launch collection will feature more than 400 items across home décor, tabletop, bedding, and bath including washed denim pillow and t-shirt soft jersey reversible king comforter set that is perfect for dressing all spaces, from college dorms to forever homes.
New Gap Home seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.
Anthony Soohoo, Executive Vice President, Home, Walmart, said, “We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces. Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”
Mark Breitbard, President and CEO, Gap brand, added, “Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way. Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American Style in all-new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”