February 20, 2017

Gap launches new Hot Wheels collection

American fashion retailer Gap has joined forces with Mattel’s brand Hot Wheels to unveil a brand new capsule collection.Designed for toddlers and boys, the signature print and iconic track of the brand have been portrayed in 12 different styles.Moreover, the collection boasts of glow-in-the-dark elements, as ...

By Licence India Bureau

American fashion retailer Gap has joined forces with Mattel’s brand Hot Wheels to unveil a brand new capsule collection.

Designed for toddlers and boys, the signature print and iconic track of the brand have been portrayed in 12 different styles.

Moreover, the collection boasts of glow-in-the-dark elements, as well as orange accents that is the brand colour of Hot Wheels.

To mark the arrival of the items in stores, Gap will be giving away a free Hot Wheels die-cast with every purchase from February 20th to 27th at its flagship store in London’s Oxford Street and Oxford Circus.

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