May 22, 2018

Future Group’s Dreamline collaborates with designer Kr

Dreamline - the home & fashion brand by Future Group, has collaborated with eminent designer brand - India Circus by Krsnaa Mehta for a range of home furnishing products.The ‘India Circus’ collection by Dreamline includes a wide array of home furnishing products designed by the celebrated designer Krsnaa Me...

By Licence India Bureau

Dreamline – the home & fashion brand by Future Group, has collaborated with eminent designer brand – India Circus by Krsnaa Mehta for a range of home furnishing products.

The ‘India Circus’ collection by Dreamline includes a wide array of home furnishing products designed by the celebrated designer Krsnaa Mehta. Inspired from the rich Indian heritage and the vibrant culture, the collection features motifs from glorious Mughal royalty, traditional floral as well as animal patterns, the famous road side cutting chai.

The collection includes linen bed sheets, bed runners, cushion covers, dohars, towels, comforting chair pads etc.

Speaking about the collection and the association with India Circus, Hiru Thakurdas, Head – Home Fashion, Future Group said, “Today’s consumers are evolved and like experimenting with different décor looks. Dreamline offers a variety of trendy furnishing products for new age homes. By associating with Krsnaa Mehta, Dreamline will enhance its range by offering special designer collection. The new assortment is extremely chic, sophisticated and made with great taste.”

Talking about the association Krsnaa Mehta, Founder & Design Director, India Circus says, “Working with Dreamline has been a seamless and enriching journey. As a designer, it’s a feeling of great pride to see my designs reach each and every home through Big Bazaar. The range is vivacious, appealing and refreshing which gives consumers many options to design their homes with a different touch.”

The collection is priced at an affordable range starting from Rs. 499 to Rs. 2999 and is available at Big Bazaar and Big Bazaar GEN NXT present across the country.

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