Betting big on the power of capsule collections through brand licensing, fashion retailer Forever 21 has partnered with the beverage major the Coca-Cola Company for an exclusive apparel collection. Including an array of men’s and women’s apparel, the collection imbibes the nostalgic ‘Coca-Cola’ iconography. Featuring classic red and white Coca-Cola colors, the collection boasts the perfect ‘throwback’ pieces to kick off the Summer season. The women’s collection offers an array of pieces from t-shirts, crop-tops, and beach ready bikini tops and bottoms. The men’s collection touts international Coca-Cola logo T-shirts and checkered logo shorts and jackets. From an accessories standpoint, the collection contains socks, fanny packs and six-panel baseball caps. Items from the collection range in price from $12.90 - $42.90. Commenting on the launch, Linda Chang, vice president, merchandising, Forever 21 stated, “Coca-Cola is such a loved brand that represents great taste and authenticity. We are very excited to bring our customers a unique and fresh way to celebrate Coca-Cola this summer.” The Coca-Cola collection is available now at stores and on the official online store Forever21.com from May 18 onwards.
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