In a prime High Street space, the 8,200 square-foot shop is twice the size of the previous Oxford Street location with its mission 'to provide the best 30 minutes of a child's day'. The shop is the tenth in Europe to be built around the new Disney Store concept, apart from being the largest store in Europe and the second worldwide. Its design is due to be implemented in stores worldwide. Nine out of ten products on sale are Disney exclusives and free events are held for kids every day.
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