FitZup has announced the launch of India’s first Fitness League christened as ‘Alpha Fit Games’ for the first time in Mumbai. With a proven history of hosting multiple successful league formats; Sunny Arora along with Neeraj Mishra are elated to announce the launch of their new venture at The Westin Mumbai Garden City. This grand collaboration with FitZup witnessed an attendance of celebrities, influencers & fitness enthusiasts from the entertainment, hospitality, fitness & business fraternities.
Alpha Fit Games is a championship organized by FitZup, one of the biggest fitness leagues in India. Inspired by International Athletic Formats, the games brought the nation’s fittest celebrities & athletes together in a Fitness League which included 6 teams of pro athletes that battled for the championship. Designed with multiple obstacles and fitness challenges, the objective of the games was to inspire and educate the country’s millennia to pursue fitness as a lifestyle and make them aware that fitness is much more than body building.
Sunny Arora, the Founder of FitZup, said, “Athletic/Fitness Leagues are not a new phenomenon; internationally a lot of Hollywood celebrities own such a format. We at FitZup, strive in impacting individual lives by inspiring them through the mode of a healthy and fit lifestyle. Alpha Fit Games is a platform where the Fitness Celebrities, Athletes & Influencers, along with the Indian audience will get inspired and inculcate a healthy lifestyle. Today, our government is determined towards Fitness through our Prime Minister’s pet project ‘Fit India Movement’ due to which the awareness around Fitness is growing in the country. A project like this would definitely impetus the noble initiative.”
As per reports, the Fitness Industry is fragmented with a majority of the market dominated by unorganized and independent players. The aim of the Alpha Fit Games is to work towards building a brighter future for India’s fitness industry by enabling consumers to lead healthier lives. The Alpha Fit Games is the first sports and social inclusion event in the city, with various athletes demonstrating their skills and expertise.
Sharad Datta, General Manager, The Westin Mumbai Garden City, stated, “It is our utmost pleasure to collaborate with FitZup. The concept of the event fits perfectly with the Westin brand and what we stand for. The launch of ‘Alpha Fit Games’ was indeed a resounding success that brought many arms of Indian sports together. We hope the success of the event paves a way for the people of the country towards fitness and a healthier lifestyle.”