August 23, 2018

‘Femina FLAUNT’ launches its range of fragrance

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), today launched their range of fragrances at the India Licensing Expo (ILE) 2018. Urvashi Rautela (Miss Diva, Miss Universe India 2015) has been the face of the range. Femina FLAUNT’s fragrance line follows Femina FLAUNT’s successf...

By Gargi

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), today launched their range of fragrances at the India Licensing Expo (ILE) 2018. Urvashi Rautela (Miss Diva, Miss Universe India 2015) has been the face of the range. Femina FLAUNT’s fragrance line follows Femina FLAUNT’s successful foray into the consumer products space with Shoppers Stop across core fashion categories – Apparel, Footwear, Bags and Accessories.

Femina FLAUNT’s fashion range is currently available across 60 Shoppers Stop stores, in over 20 cities and its eyewear range being sold from across more than 300 retail touch points across India. The range has been developed in collaboration with Sterling Parfums in Dubai and is being distributed offline in India by Sai Hira Distributors.

The Femina FLAUNT fragrance range offers four different fragrances – Mystique, Bold, Chic and Allure. The range celebrates the complexities of today’s woman’s duality – her boldness and sensuality, her moods and determination, her timeless elegance and fierceness,her die hard romance and fearless independence.

On the packaging aspect, the highlight of the range is the luminous bottles, designed in glass with cut facets on the sides, togive it a sharp, yet elegant look. The content of the bottle stand out with their unique colors – Exotic green, radiant purple, sparkling gold and peachy blush. Priced at INR 1799, the Femina Flaunt EDPs (100ml) will be available across Shopper’s Stop outlets, Nykaa.com and Flipkart.com, apart from key modern as well as conventional retail.

Speaking about the range, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, “Fragrances is today an ‘essential’ category for the Femina FLAUNT woman and is an expression of her personality and mood. We’re confident of the Femina FLAUNT fragrance range resonating well with the consumers, given its unique packaging, competitive price point and long-lasting fragrances.”

Commenting on the range, Urvashi Rautela says, “I’m ecstatic to be the face of Femina FLAUNT Fragrances. Fragrance is such an intimate and personal expression and I am excited to see that that the Femina FLAUNT range of fragrances are comparable to some of the best known international brands. Each fragrance in this range is so unique and wonderful, that you feel like a completely new person when you use it. And that feeling is wonderful!”

 

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