FaZe Clan, the North American e-sports organization, has expanded its partnership with energy drink brand G Fuel.
Lee Trink, Chief Executive Officer of FaZe Clan, said, “Our lasting relationship with G Fuel is a testament to how we collectively operate as a company. We’re committed to building meaningful partnerships. It’s exciting to work with a brand like G Fuel who is pushing boundaries to connect with our fans and deliver unexpected experiences.”
FaZe Clan x G Fuel collaboration will be including content creation, merchandise and retail distribution of collaborative drink FaZeberry.
Cliff Morgan, Founder and Chief Executive Officer, G Fuel, stated, “The partnership between G Fuel and FaZe Clan is one of the longest-lasting partnerships in gaming and esports, dating back to 2012.”
“Both organizations were in their infancy when the relationship started, and the explosive growth the organizations have had combined is undeniable. We’re excited about the extension, and we believe the activations in the coming year will continue to amaze and excite the fans and community,” Cliff added.