Facebook, the social media platform, has entered into a global music licensing agreement with Bollywood music label Tips.
With this deal, Facebook and Instagram users will be able to add Tips’ music catalogue for videos and other social experiences to their posts and stories. Tips’ music library will be available for social experiences like videos, stories via music stickers, and other creative content.
Kumar Taurani, Chairman and Managing Director, Tips Music, said, “Millions of Facebook and Instagram users across the world will now be able to add Tips’ music to their stories and videos for them to create and share. We hope Tips’ music helps the users to express themselves, make their content premium, and make some beautiful memories.”
The agreement comes in the wake of Bollywood music labels such as T-Series sending copyright infringement notices to content sharing mobile applications including Roposo, Triller, Taka Tak, Josh, Mitron, and Snack Video for using its music without permission.
Manish Chopra, Director and Head Of Partnerships, Facebook India, stated, “This partnership with Tips Music strengthens our music offering by bringing the very best of the 90s. Together, the popularity of songs in their catalogue and new features from us like Reels presents an exciting opportunity for creators, and we're glad to be partnering with them for it.”