Facebook has roped in Avinash Pant as Marketing Director for its India operations. This appointment comes as part of the company’s strategy to drive its consumer marketing efforts across the family of apps, including Facebook, Instagram, and WhatsApp.
Pant will be reporting to Ajit Mohan, Vice-President and Managing Director of Facebook India. His appointment comes a year after Facebook announced a new leadership structure in India, bringing the company’s operations under Ajit Mohan, reporting directly to its headquarters in Menlo Park.
Ajit Mohan said, “We’ve been working towards deepening our mission to build empowered communities, form stronger local partnerships, create economic opportunities for SMBs and entrepreneurs to grow in India, and, to do our part to break the gender imbalance on the Internet. Consumer marketing is a new strategic area of focus for Facebook and one where we will dramatically increase our investment in communicating directly to consumers. Avinash is one of the best marketers in the country, and I am delighted that he is joining us on this exciting charter to shape the voice of Facebook’s family of apps in India.”
With over twenty-two years of experience, Pant has worked with leading consumer brands like Nike, Coca-Cola, The Walt Disney Company, and most recently, Red Bull. As the India Marketing Director at Red Bull, Pant was responsible to build the brand in India, especially amongst the youth, through unique partnerships and content related to sports, music, and dance.
The company has recruited for key roles across multiple functions like Marketing, Sales, Partnerships, and Policy in the last few months. These roles have been spread across Facebook, Instagram, and WhatsApp.
“We are dedicated to creating an environment where our people can be their authentic selves and unleash the power of their diverse backgrounds, experiences, and perspectives. Teams at Facebook are focused on channeling that energy to be an ally to India in its exciting journey of transformation and growth,” Mohan further added.