Enthusiast Gaming Holdings and leading gaming energy drink brand G Fuel have entered into a multi-year partnership to build an integrated marketing campaign. The collaboration will be using the platform of Enthusiast Gaming to help increase G Fuel’s brand awareness and continue to drive market share.
Cliff Morgan, Founder and Chief Executive Officer, G Fuel, said, “We’re excited to partner with Enthusiast to reach previously untapped corners of the gaming community and increase awareness of G Fuel. Luminosity Gaming is an elite, world-class esports organization, and as the official energy drink of esports, our partnership makes perfect sense. We’ve built a passionate community within the gaming and esports sector and can’t wait to work with Enthusiast to drive authentic engagement with their incredible platform of gamers.”
In order to promote G Fuel, Enthusiast Gaming will be leveraging its platform of gaming and esports communities by offering user-generated content, influencer marketing, online entertainment, and advertising across its entire media network.
As part of this partnership, G Fuel will be a key sponsor of Luminosity Gaming, an alliance between two leaders in the industry. As its sponsor, the G Fuel logo will be placed on Luminosity’s jerseys.
Adrian Montgomery, Chief Executive Officer of Enthusiast Gaming, stated, “Partnering with a brand so deeply rooted in the gaming sector like G Fuel is exciting for a number of reasons. G Fuel is a leader in the gamer energy drink sector, and using our platform to communicate and engage with gamers continues to validate our strategy and is a significant milestone for our direct sales team.”
“Execution is also very important, and over the last number of months, we’ve been able to demonstrate the success of our integrated advertising offerings and prove that using our platform has more touchpoints and engages with more gamers than any other gaming company. We are thrilled to partner with G Fuel and look forward to building a long-term partnership over our shared passion of gaming,” Montgomery added.