April 28, 2011

Ed Hardy to get re-energised

Iconix Brand Group has recently inked a deal with Nervous Tattoo for the worldwide master license, now having a total of 85 per cent ownership stake in the Ed Hardy property.Iconix previously had a small investment in Ed Hardy through its joint venture with Don Ed Hardy.The deal implies the firm gaining control...

By Shipra

Iconix Brand Group has recently inked a deal with Nervous Tattoo for the worldwide master license, now having a total of 85 per cent ownership stake in the Ed Hardy property.

Iconix previously had a small investment in Ed Hardy through its joint venture with Don Ed Hardy.

The deal implies the firm gaining control of all the licensing and functions to do with the brand. It is estimated that the brand will generate total annual royalty revenue of $15-$16 million.

However, Nervous Tattoo will continue as a licensee for Ed Hardy t-shirts, hats and hoodies.

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