Taking a leap, Dollar Industries, well known for innerwear brands Bigboss and Force, is all set to rope in the kid’s brands Chota Bheem and Mighty Raju for its line of apparels. The Kolkata based organization has entered an agreement with Green Gold Animation, the parent company of cartoon characters – Chota Bheem and Mighty Raju. The deal will give Dollar the entitlement to make apparel range for children with distribution all over India. The deal valid for tenure of one year was mediated by Bradford Licensing India for an undisclosed amount. The branded merchandise will be shortly available all across India. So far, Chota Bheem has been the post popular property of Green Gold Animation, with brands such as kellogg forming association with it.
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