Disney has, as a part of a revised licensing deal with Starz, agreed to run ads of the premium TV channel, in exchange for the streaming rights to some of its films like Star Wars: The Force Awakens. These Disney films had been previously been licensed out to Starz, but Disney is now looking to make them available for the launch of its Disney+ streaming service. The ad will appear once on the Disney+ Android app and in the browser after a customer has finished signing up for Disney+ and ESPN+.
Many of the streaming service problems faced by Disney are its own doing. After having spent years making lucrative licensing deals with other streaming platforms like Netflix and Starz, Disney now needs to regain the streaming rights for its own streaming venture.