Disney launches licensed stores with DLF Brands

April 11, 2018 | 9:36 am

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Disney has been one of the pioneers to reshape the Indian licensing industry. Following the suit, the entertainment mogul has announced opening of two Disney & Me stores through a licensing arrangement with DLF Brands.

Designed specifically for Indian consumers, the licensed stores are located in Mall of India in Noida and Ambience Mall in Gurgaon with the aim to deliver a unique shopping experience. These stores are owned and operated by DLF brands.

Disney & Me will offer a wide range of products across the Company’s iconic Disney, Marvel and Star Wars brands in a fun environment, reflective of Disney’s most popular stories and characters. The stores will carry exclusive fashion lines and a global range of toys and novelty items for kids between 3-12 years.

“We are excited to open Disney & Me licensed stores in the country. We have curated the best of Disney, Marvel and Star Wars merchandise to provide something for every kid.Our aim is to offer parents an ultimate retail destination to find compelling products for their young ones,” said Timmy Sarna, Managing Director, DLF Brands.

Disney & Me licensed stores will play a critical role in how kids & families experience our stories & characters at retail. We are delighted that DLF Brands is extending Disney’s magical experience to their consumers in the country,” said Abhishek Maheshwari, Country Head, Disney India.

Each Disney & Me store will feature six uniquely designed, dedicated zones bringing to life the distinctive worlds of the popular franchises — Disney’s Mickey Mouse & Minnie Mouse, Disney Princesses, Frozen, Marvel’s Avengers, Spider-Man and Star Wars – to immerse consumers in a world-class Disney shopping experience.