Christian Dior Couture has renewed its eyewear licensing agreement with Safilo Group for Dior and Dior Homme sunglasses and optical frames. The contract that includes the design, manufacture and worldwide distribution of the eyewear, is now valid till 31 December 2020. Christian Dior Couture President and CEO Sidney Toledano commented, “Dior is glad to continue its relationship with Safilo, developing and marketing Dior eyewear products that reflect the values of our brand.” “Dior eyewear is the leading player in terms of design and quality, offering our clients products of excellence,” he added. Commenting on the announcement, Safilo CEO Luisa Delgado said, “Dior eyewear has established itself as the leading trendsetter in sunglasses. This is the result of a remarkable combination of sophisticated capabilities, merging visionary product design, industry-leading technical expertise and innovation, along with authentic manufacturing craftsmanship and consistent qualitative worldwide distribution.” In related news, Safilo Group has also announced termination of the licensing agreement for the design, manufacture and distribution of Céline Eyewear on 31 December 2017.
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