After the resounding opening of Universal Pictures’ & Illumination’s Despicable Me 3, the franchise has launched its much-awaited official licensed merchandise range in India. The products are based on characters from the movie which include Gru, Balthazar Bratt, Margo, Lucy Wilde, Agnes and the incomparable Minions, across categories. The range is available across retail & online stores, priced from Rs. 99 and going up to Rs. 6,999/- For this licensed range, Universal Brand Development and Black White Orange have partnered with marquee licensees like Myntra.com, My Baby Excels, Bioworld Merchandising, Simba Toys, Macmerise, Ganko Opticians, SPACES by Weslpun, GPI Batteries and Stylo Tableware among others, to launch an array of products including apparel for kids & adults, optical, toys, plush, bags, back to school, stationery, umbrellas, mobile cases, socks, mugs, innerwear and lots more! Black White Orange is the Brand Licensing Partner that represents NBCUniversal for their extensive portfolio which includes Despicable Me 3 & Minions, both in India and South Asian markets. The Minions have revolutionized licensing industry in India and are seen as one of the latest entrants in L&M industry.
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