Godrej & Boyce, the flagship company of the Godrej group, has announced a unique collaboration between renowned home interior designer Krsnaa Mehta, and U&Us, its professional home interior designing and solutions brand to co-create luxe and exquisite limited-edition homes and spaces with a holistic, integrated and re-imagined approach to all aspects of home designing.
This new collaboration, Krsnaa Mehta Signature Homes by U&Us brings the best of both worlds to homeowners. Not only will they benefit from iconic designer Krsnaa Mehta's skills and signature style, honed over two decades but also with high quality bespoke interior solutions and professional services using U&US’ state-of-the-art visualization and customization technology platform.
Imbued with a vision of ‘home is where a story begins’, Krsnaa Mehta Signature Homes by U&Us offers homeowners the ability to translate their persona and vision with style and panache. Every room will be customized to high standards, completed with signature upholstery, wallpaper, and décor accents from the India Circus collection along with customized furniture curated by U&Us.
After launching in Mumbai in January 2021, Krsnaa Mehta and U&Us will then bring Krsnaa Mehta Signature Homes by U&Us experience to clients across Bangalore, Hyderabad, and Pune. This collaboration will see U&US venture into the luxury home interior segment and aims at addressing 15% of the 70,000 homes sold annually in Mumbai. The average ticket size of these projects will be approximately 40 lakhs thus adding to both the topline and bottom line.
Krsnaa Mehta, Founder & Executive Director at India Circus, A Godrej Venture, said, "Design is very personal to each one of us and we relate to it in our own way. Sometimes, clients are not able to bring to form what they visualize and that's where the design experts come to play. One’s home is where one’s story begins and every corner speaks about something. Being a designer in the industry for almost 2 decades, I understand the nuances of designs and what it resonates with. I am excited about this new venture with U&US and I am looking forward to extending our design expertise to our clients across Mumbai now and eventually across India."
Manoj Rathi, the Business Unit Head at U&Us, stated, "When in love, every vein must be touched and when designing a home, every area must be brushed, this holds true in the case of Krsnaa Mehta and the objective of this collaboration is to leave no stone unturned in creating masterpieces for our customers and beautifying every nook and corner of the home with distinctive home décor designs that are individual and stylised."