Going a step further with Superman, Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India has inked a strategic partnership with one of the well known personal Care manufacturer Vanesa Care for deodrants. The tie-ups has introduced its first ever ‘DENVER Superman’ Deodorants for the Superman fans. The brand has introduced the deodorant in two variants, 'Superman Power' and 'Superman Strength' which priced at Rs. 250/- and are available at all the major departmental and online stores across the country. Speaking at the launch, Siddharth Jain, SVP and Managing Director – South Asia, Turner International India, added, “Cartoon Network Enterprises has recently been appointed as the Master Licensee for the Warner Bros. Consumer Products (WBCP) portfolio for South Asia. This deal with Vanesa Group will expand the WBCP brands and Superman into new and exciting categories and draw consumer excitement.” Meanwhile, Saurabh Gupta, CMO, Vanesa Care, said "We are glad to be associated with Cartoon Network Enterprises. Our vision is to focus on innovation and always to give a world class product, which has never been introduced in the Indian market before. It is all about understanding the Indian consumer’s needs and offer them the best. We will continue to expand our product portfolio by increasing the number of relevant products in the market.” Significantly, Denver deo has been performing consistently and growing at 35 per cent year-on-year with innovation across category.
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