BlackBerry has announced Delhi-based Optiemus Infracom as its licensee for Blackberry handsets. As per the agreement, Optiemus will gain exclusive rights to manufacture, sell, and provide customer support for BlackBerry handsets in India, Sri Lanka, Nepal and Bangladesh.
The agreement, valid for 10-years, entitles Optiemus to not only make and sell phones for BlackBerry, but also offer customer support. This agreement follows BlackBerry’s recent global licensing agreement with TCL Communication and PT BlackBerry Merah Putih in Indonesia.
With this deal, the Canadian company has now achieved full global coverage for licensees in all markets.
Along with licensing its security software and services suite, the smartphone major will also license its related brand assets to Optiemus. However, BlackBerry will continue to control and develop its security and software solutions and maintain BlackBerry security software, including regular Android security updates to the platform.
“India is a very important market for BlackBerry, so we are delighted our latest licensing partnership will extend the BlackBerry software experience to more customers and support the Indian government’s ‘Make In India’ agenda,” said Alex Thurber, Senior Vice President and General Manager of Mobility Solutions at BlackBerry.
“This agreement will help us expand mobility choices by designing, manufacturing and offering secure BlackBerry devices which are made in India, for customers in India, as well as Sri Lanka, Nepal and Bangladesh,” said Ashok Gupta, Chairman of Optiemus Infracom Ltd.
Optiemus has been the distributor for BlackBerry smartphones in the country since November last year. Under its earlier tie-up the company has sold smartphones such as the DTEK 60 and DTEK 50. Priced at Rs 46,990 and Rs 21,990 respectively, the smartphones come with an alert system that tells the user if their privacy was at risk.