Converse – the wholly owned subsidiary of NIKE has unveiled its exclusive collection in collaboration with Miley Cyrus to India. A true reflection of Miley’s personal style and influences – bold and fun, the debut collection has been launched globally on May 2.
“No age, no gender, no sex — I wanted everyone to feel included.” said Miley Cyrus.
“Converse has no boundaries,” she said. “It’s outspoken. I’ve always identified with Converse because the brand appeals and represents so many different cultures and walks of life. And, they’re accessible.”
After months of anticipation and sneak peeks, Miley set the stage for the collection by inviting some of her biggest fans across genders, orientations, and backgrounds to join her in the collection’s look book. “I definitely had my fans in mind and in my heart when I was creating,” she said. “I put what they love about me and what I love about them into the design.” she added.
Whether sparkling with the Chuck Taylor All Star “Glitter” or looking to channel Miley’s performance and country roots in the “Bandana,” individuals can piece together looks from the 26-piece collection for any mood or style.
Miley collection is available in Converse outlets and select Centrals with footwear starting from Rs.4999/-
Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe.