October 18, 2018

ChuChu TV signs Moose Toys as Global Toy Partner

ChuChu TV has announced a global toy partnership with Australia-based Moose Toys. Moose Toys will be launching ChuChu TV Toys across activity and learning, figures, dolls and plush in key markets of United States, India, United Kingdom, Australia and New Zealand in fall 2019 before rolling out in other territories....

By Gargi

ChuChu TV has announced a global toy partnership with Australia-based Moose Toys. Moose Toys will be launching ChuChu TV Toys across activity and learning, figures, dolls and plush in key markets of United States, India, United Kingdom, Australia and New Zealand in fall 2019 before rolling out in other territories.

The partnership was mediated by Mumbai based licensing company Dream Theatre, who are the global master licensing agents for ChuChu TV. ChuChu TV is the first India originated IP to have a global toy deal.

It is one of the world’s most popular kids creators on YouTube and has 10 YouTube channels offering songs, stories, nursery rhymes and pre-school learning modules for kids starring its iconic characters ChuChu, ChaCha, Chika, Chiku and Mr.Harlo.  With over 20 billion views and over 30 million subscribers, ChuChu TV’s channels garner around 20 million views a day and add close to 50,000 subscribers a day.

“ChuChu TV is loved by babies and kids around the world, and Moose’s rich experience in creating and bringing world class toys to kids globally makes them our ideal partner. We are certain that the ChuChu TV toys will bring as much joy as our content does and give kids all over the world a new, fun way to engage and grow with us.” said Vinoth Chandar, Founder, CEO and Creative Director of ChuChu TV.

“We are very proud to bring together two world class companies, who are at the forefront of driving change in their respective industries for this momentous partnership. The keen understanding of our audiences, collective passion and innovative spirit of the teams involved set this partnership apart. We are certain that the ChuChu TV toys will be a runaway success, delighting kids across the world,” added Jiggy George, Founder and CEO, Dream Theatre.

“Moose has led the toy industry in using YouTube to drive brands like Shopkins, and we are blown away by the global success of ChuChu TV. The brand’s cute characters, catchy songs, and educational value make it a perfect fit for a preschool toy line,” said Menal McGrath, Director of Global Licensing for Moose Toys.

More information about ChuChu TV toys will be revealed at New York Toy Fair in February 2019. The ChuChu TV licensing programme will lead with Toys and will be followed by apparel, publishing, back to school as lead categories and will be rolling out in markets in fall 2019, in conjunction with the ChuChu TV toys launch with Moose Toys.

 

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