The Danish company JBS Textile Group has given the mandate to New Delhi-based consulting firm Inventure Brand Management to find a partner for its Christiano Ronaldo-inspired undergarments, socks and vests in India. This partner would devise a suitable retail and distribution plan for the local market. This range - CR 7 would be launched globally on November 1, and would be in store shelves in the country during the first quarter of ’14. CR 7 is based on this football star’s initials and jersey number, and has been designed by the globally acclaimed Richard Chai. This product range would be priced at par with Calvin Klein and Armani undergarments, and would be retailed at a range of Rs 800 – Rs 1,900 per piece.
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