Cheese spread for 'Tom & Jerry'

The Pune-based Parag Milk Foods has recently signed a pact with Warner Brothers to use the latter's 'Tom and Jerry' images for its 'Go Cheezoos', the new cheese spread that comes in tubes.The ...
Cheese spread for ‘Tom & Jerry’

The Pune-based Parag Milk Foods has recently signed a pact with Warner Brothers to use the latter's ‘Tom and Jerry' images for its ‘Go Cheezoos’, the new cheese spread that comes in tubes. The product, which is available in four variants – chocolate, nuts, tomato and plain is priced at Rs 52 for a 100 gm tube. It is currently being test-marketed in select cities through modern retail outlets. Though Parag Milk has been marketing its cheese, butter, ghee and other products nationally, it has been marketing its liquid milk only in Maharashtra.

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