Cartoon Network and The LEGO Group will jointly produce a new IP called Mixels. Launching in 2014, Mixels is a family entertainment venture that will feature animated content (primarily shorts), a rich digital gaming experience, a collectible toy building concept and more. The animated content will air on Cartoon Network and will feature the colourful Mixels creatures that can mix and combine with one another in creative and unpredictable storylines. A collectible portfolio of low-priced mini building sets will launch in three waves in 2014 and an app-powered gaming experience will engage fans in a deep mobile game that will cover the sprawling world of Mixels. The two companies joined forces when Cartoon Network Studios had an interest in creating original content based on the inherent open-ended values of LEGO play, at the same time that The LEGO Group was exploring a new concept involving small creatures – and Mixels was born. “This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP,” said Rob Sorcher, Chief Content Officer, Cartoon Network. Mixels will inspire new ways for young people to engage in immersive entertainment content that fuels sustainable, creative physical and virtual play. Fans and the audience will become creators and active participants in the process, creating new characters and content. This is a multi-format, multi-platform experience where a kid can join in anytime, anywhere. With this exciting new franchise, Cartoon Network Studios will drive all narrative, animation and digital content and Cartoon Network Enterprises will handle Mixels non-toy licensed merchandise. The LEGO Group will focus on Mixels toy design, manufacture and distribution as well as licensed LEGO Mixels publishing to support the property.
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