Carrera Jeans is aiming to venture into the Indian market by 2020.
The fashion brand from Italy has tied up with LicenseWorks, the leading brand licensing agency, to help them expand into India via partnerships with best-in-class manufacturers and retailers across various categories like Apparel, Footwear and Accessories for men, women and kids.
Gianluca Tacchella, CEO, Carrera Jeans said, “CARRERA is excited to begin working with the team at LicenseWorks, who are known for their strategic thinking and strong connections in the Indian market. India is an important market for us and our launch here is in line with our vision to reinforce our position as a leading global fashion & lifestyle brand.”
Carrera Jeans has a presence in over 20 markets across more than 1000 retail touchpoints across the globe. The brand is vertically integrated and manages the entire cycle in-house from raw material to finished products, with the support of 5000+ employees.
Rishabh Singla, Managing Partner at LicenseWorks, stated, “Carrera is an iconic brand inspired by the popular ‘Carrera Panamericana’ Race. Carrera Jeans is committed to Italian styling and combines cutting edge technology with craftsmanship. We look forward to partner with some best-in-class licensees in India to help launch a complete collection of products across Apparel, Footwear and Accessories.”
Carrera has unveiled a number of innovative products with a highly capable R&D team, including Spintech Elastic; Aloe Vera treatment for Women’s jeans (Vegan OK); Passport jeans, to name a few.
Indian denim industry
Denim has been in the fashion business for a while now but even though there are other fabrics, which are growing alongside denim and many new products are being introduced in the market time and again, yet denim remains the consistently winning player, dominating the whole of fabric market.
As per the experts, the Rs 30,000-crore Indian denim industry, which has been growing 15% annually for the last five years, is expected to be worth Rs 54,600 crore by 2023.
Now when again denim has become a trendy outfit not only as a pair of jeans but also in other forms, basically denim as the fabric has become the new fashion.