Timed with Women's History Month, multi-platinum recording artist and fashion icon, Cardi B has announced the upcoming release of her first limited edition fashion doll alongside Real Women Are, a new diverse and inclusive doll brand. An experienced and risk-taking female entrepreneur, Cardi B inspired and created the doll in her outspoken, colorful and confident likeness. In celebration of the power of authenticity and diversity, Cardi B has teamed up with Real Women Are, a groundbreaking doll brand inspired by influential and impactful women of color created for girls.
The partnership between Cardi B and Real Women Are represents a collection of firsts for the artist and the new brand. This is Cardi B's first doll as she provided inspiration, led creative direction, and was an integral part of the production process. Real Women Are is the first minority-women owned and led doll brand targeting women and girls of all ethnicities backed by the National Entertainment Collectibles Association (NECA), whose toy division was started nearly 20 years ago.
For both Cardi B and NECA, the launch of the Real Women Are brand is especially timely as Gen Z and Gen Alpha girls come of age in today's cultural landscape that recognizes the need for diversity, inclusion, and representation on an unprecedented scale.
Cardi B said, “As everyone knows, I'm a mom. And today, more than ever, it's important to me to give my daughter inspiration and badass women to look up to. Working with Real Women Are is a chance for me to provide my daughter and other little girls something that looks like them to play with to inspire them. We're in the White House now, but we're still so far behind in other places. Representation matters.”
“What makes Real Women Are special is that young girls of color are a priority to the doll brand. We want them to know that they are special. That they are worthy of having a toy that looks like them. We're not building Real Women Are as an afterthought or something just to check off a box. Creating a doll that is a mirror of our daughters, nieces, and granddaughters is at our very core,” Cardi B added.
The Cardi B doll's ensemble will be fashion-forward featuring on-trend contemporary designs. Her hair and make-up will reflect the latest in beauty trends. The doll will include additional wardrobe and accessories, which will be sold separately.