Captain Morgan, a Diageo brand, is launching a line of delectable sausages infused with the flavor of Captain Morgan Original Spiced Rum by partnering with 3 Little Pigs LLC, a subsidiary of Village Gourmet. Beanstalk, Diageo’s global brand extension licensing agency, secured the partnership.
Founded in 1975, 3 Little Pigs is well-known for producing classic charcuterie and sausages by hand in small batches using time-honored French recipes. Newly branching out into fresh sausage production with the acquisition of sister company, Longhini Sausage, 3 Little Pigs will produce the products at Longhini’s facility in New Haven, CT.
3 Little Pigs has combined its classic technique and choice ingredients with the taste and flavor of Captain Morgan Original Spiced Rum to introduce deliciously unique sausage products for prime #grillingseason.
With grilling the ultimate summer activity, Captain Morgan sausages are a delicious indulgence, adding delectably distinctive spice to grilling line ups. The sausages offer a vibrant Caribbean twist with a hint of the signature Captain Morgan Original Spiced Rum flavor to liven up traditional grilled offerings. Scintillating sausage flavors include spicy Pork and Chicken Caribbean Jerk, made with the Captain’s blend of secret Caribbean-inspired spices, and a slightly sweet Citrus Mojo, made with a zesty Cuban-inspired blend of orange, lime, and garlic flavors.
Declan Hassett, Senior Licensing Manager at Diageo, said, “The goal of our licensing program for Captain Morgan is to create infectiously fun and memorable experiences. This partnership with 3 Little Pigs allows us to recruit new members of the Captain’s crew and to bring consumers more fun with The Captain beyond spirits. We’re excited to have Captain Morgan enter the meat aisle and to bring consumers a delicious new way to grill at home.”
The Captain Morgan sausage line will first launch in chicken and pork links format, available in one-pound trays with six links each. Additional formats and flavors such as patties, precooked, and snack formats are set to launch in late 2020/early 2021.