BuzzFeed's Tasty, Haven Global launch cookware line
BuzzFeed's Tasty, Haven Global launch cookware line

BuzzFeed’s Tasty has collaborated with Haven Global to introduce a line of cookware and kitchenware.

Tom Punch, Managing Director, Haven Global, said, “We are delighted we are to be working with BuzzFeed to bring the iconic Tasty brand to the Australian market. This launch reflects the huge shift in how millennials are consuming media along with the brand recognition that online content can offer for consumer products. There is so much potential for many more partnerships and categories to come. Keep an eye out for this fabulous brand as we further expand into food aisles and more in the coming months.”

The Tasty-branded cookware and kitchenware line comprise 28 products, which ranges from nonstick cookware to high-quality bakeware to kitchen gadgets, accessories and more, ranging in price from $8 to $59.

The newly launched line features nonstick forged aluminum cookware, nonstick metal bakeware with silicone handle inserts, emoji cookie cutters, silicone head utensils, and soft-grip gadgets.

The Tasty-branded line of kitchen products is licensed and manufactured by Fackelmann.

Mark Batsonn, Chief Executive Officer of Fackelmann Housewares Australia, stated, “We are thrilled to be the product partner for the launch of Tasty into the Australian market. The new range of millennial-focused kitchenware products includes solutions for all stages of meal preparation from knives to bakeware to frying pans. All, of course, have been designed to be insta-friendly with bold colors across the range and perfect for recreating the Tasty recipes we see online.”

 
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