Bush Brothers & Co. maker of BUSH’S, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options. The agreement is Bush Brothers’ first for licensing and the first product will likely ship either next year or in 2022.
A family company dating back over 100 years, BUSH’S BEST has remained a family-friendly, comfort food brand with a focus on quick, convenient and delicious canned beans. Complementing last year’s launch of BUSH’S “Better For You” snacks, the new partnership will help Bush Brothers & Company further expand its product offerings as consumers increasingly look for more plant-based food options.
Categories available for licensing include refrigerated entrees, side dishes and dips; hummus; burritos; and chili, among others.
Stephen Palacios, SVP of Marketing and Innovations, Bush, said, “We look forward to working with Beanstalk and extending our brand into categories that celebrate our bean heritage and quality focus.”
Allison Ames, President and CEO, Beanstalk, stated, “We are delighted to work with BUSH’S BEST, the most trusted brand in beans. With a growing trend toward more plant-based and bean-based foods, BUSH’S new meal and snack offerings will provide a tasty and healthy option for consumers.”