Children’s character brand Little Punk has secured a three-year partnership with the brand and licensing company Brands with Influence. BWI will be working with the team to grow the brand across the commercial and licensing sector. Little Punk has enjoyed a successful two years in children’s retail since its UK launch in 2012. Now, with ‘some big projects in the pipeline’ the firm is expecting its High Street presence to grow further in the next 12 months. Centering upon the exploits of its characters Little Punk, Paddy Punk, Skelly and Woody, Little Punk originally specialised in British children’s wear. “I am delighted that BWI sees the commercial potential in Little Punk and our fun edgy characters,” said Helen Keenan, MD of Little Punk. “I firmly believe that Little Punk can be one of the biggest and most loved children’s character brands in the UK. Martin Lowde, MD of BWI, said, “We were first presented with the Little Punk artwork during the Brand Licensing Show in London and immediately fell in love with the whole look and feel of the characters and artwork.
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