Brand Beckham is pegged at almost half a billion, revealed a research by specialists at the London School of Marketing. The research was analysed by looking at the different business ventures and the marketing value of David, Victoria, Brooklyn, Romeo, Cruz and Harper. LSM estimates that Brand Beckham generates between £30 to £40 million per year and the experts found the Beckham marketing power resides in the family’s three main corporate vehicles. Footworks, where David’s football related revenues are collated, the Beckham label, for all their endorsements, and Beckham Venture, for Victoria’s fashion business. Current estimates put the value for Footworks at £150 million, the Beckham name at £70 million and Beckham Ventures at £60 million. This combined with their non-business assets of an estimated £190 million puts the family name at a total value of £470 million. “The Beckham brand has been used to advertise everything from designer clothes, to satellite television and even whisky," said Chief Marketing Officer at the London School of Marketing, Anton Dominique. Adding to it, Dominique said, “What is also interesting is that the family name is almost as influential as any individual family member. For instance Romeo Beckham won a very lucrative marketing contract with the fashion house Burberry. Additionally the Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself.” Both the opening of Victoria’s flagship clothing store in London last year and the positive response to her New York Fashion Week 2015 show prove how Victoria has shifted from 90’s pop star to established fashion designer. After the Royals, the Beckhams are Britain’s most recognisable family with a global pulling power which is almost second to none.
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